The Televangelist animation was first developed for Next Wave International's Strategic Leadership Consultation, an annual meeting of European church network leaders. It has since been screened at Communication and Media MasterClass events across Europe and Australia -- and it always gets a laugh. It's obviously 'tongue-in-cheek' and a bit of fun, but it also demonstrates the way many people in society see Christians on TV. Through projects like EDGES, we are working to change that perception.
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Among the many lessons the church might learn from the response to Mel Gibson's 'The Passion of the Christ', is the fact that Christians need to be utilizing different forms of communication if we're to make an impact on post-modern popular culture.
Modern media offer us some exciting possibilities: they help us to build the narrative of Christian faith into people's consciousness and worldview. If we're going to speak where people listen and engage their interest in the Christian message, we need to start by debunking certain myths associated with media.
For more on this subject, read Mal Fletcher's insightful article Debunking The Great Media Myths, A Lesson For The Church From “The Passion Of The Christ” Part 4.
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Dear Mal, I was introduced to your ministry through Rhema Church, Jo'burg. In this age of confusion you bring across a lot of sense. You are giving me tools and insight. Dietana, South Africa
You are right that we often shrink back from fully expressing our convictions because it puts us "out there". We must realise that the world looks at us at the same time as they hear us. We must learn the lessons & press on. Eme, United Kingdom
I was at Mal's MasterClass in Sheffield. It changed my whole view about the internet. The best information I've ever heard -- challenged me to do my homework! Gauta Sarah, UK